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Written from the event floor

Booking guides, minus the fluff.

Three working reads pulled from the questions in our inbox. Each one ends with something you can paste into a planning doc — a comparison, a formula, or a checklist.

Guide · 6 min

Which package tier fits your event?

Setlist vs Double Rack vs Full Wall, mapped against real guest lists — and the two cases where the obvious tier is wrong.

Read the comparison
Guide · 5 min

The hat count formula, worked

Run the same arithmetic we use on quotes: attendance, redemption rate, lane throughput, and the buffer question.

Run the numbers
Guide · 6 min

Building a patch wall that moves

Why 48 designs can be slower than 24, the anatomy of a wall guests decide from in seconds, and the custom art timeline.

Read the wall guide

Want these answered for your specific event?

The guides generalize; quotes don't. Send your date, city, and headcount and the reply applies all three frameworks to your actual event — tier, count, and a wall direction — in one message.